Where We Started
Back in 2018, we noticed something troubling. Bright, capable people were struggling with basic money management – not because they weren't smart enough, but because no one had ever taught them the fundamentals.
Sarah Chen, our founder, was working as a financial advisor when she realized most of her clients needed education, not just advice. They'd come in asking about investments while carrying credit card debt at 22% interest. The gap between financial knowledge and financial reality was massive.
We started small. Weekend workshops in Port Macquarie community centers. Ten people at a time learning how to track expenses and build emergency funds. Word spread because the approach worked – practical, judgment-free, focused on real situations people actually face.


